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This web site laroma.co.nz states the following, "We live and breathe coffee." Our analyzers noticed that the webpage also stated " Find out why it fascinates us so much." The Website also said " Learn about our blends and feature coffees, where they came from and. L aroma Espresso Bar is a chance to experience the wonders of Specialty Coffee. Try one of our ever changing single origin and estate coffees or our award winning Brazil Blend. You can also buy Laroma beans and home barista gear. Follow our growing and ever changing selection of specialty single origin and estate coffees from the farm to your cup." The website's header had Coffee Beans Hamilton as the most important optimized keyword. It is followed by Coffee Frankton, coffee roaster Hamilton, and New Zealand Coffee which isn't as ranked as highly as Coffee Beans Hamilton. The next words laroma.co.nz used was Take away coffee Hamilton. Roasted in New Zealand was included but will not be understood by search crawlers.